In the hotel brochures, ambience was exclusively used to mean a warm and relaxed atmosphere of a hotel's restaurants, cafés, and bars. First, there is a close relationship between the word "ambience" and the words "warm" and "relaxed." Another point is that the word "ambience" is most often used in the description of restaurants, cafés, and bars. In analyzing the brochures collected in each hotel, two trends emerged. Responses to questions like, "What is the atmosphere in your hotel?" and "Is the atmosphere important for your hotel?" were studied. The comments were gathered by sending out open questionnaires. ![]() The brochures were collected in the reception areas of hotels in Geneva. The following points were noted : each hotel's brochure composed of photographs and text and the general manager's comments about the ambience of the hotel. A case study was made of famous urban hotels in Geneva, where the hotel industry is regarded as very important, to demonstrate what the ambience of a hotel actually means. But the expression "special ambieance of a hotel" is vague and one aim of this paper is to clarify its meaning. ![]() According to MacCannell (1987), tourists pursue feeling, style, and ambience, and Briton (1991) suggested that the special ambience of a hotel is an indispensable commodity for tourists. Some researchers argue that ambience is a key concept in tourism. This paper examines the question of ambience in tourism.
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